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Carbon Direct
Carbon Direct
    • Measure

      Activate your climate strategy through carbon footprints.

    • Reduce

      Create a strategy with actionable steps to reduce your footprint.

    • Remove

      Purchase high-quality removal credits with real climate impact.

    • Climate Justice

      Build equitable practices into your climate action plan.

  • Platform
    • Advisory Services

      Get customized support at all stages of your climate journey.

  • Insights
  • Careers
    • Our Company

    • Meet Our Customers

    • Leadership Team

    • Science Team

Get Started
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Insights

  • All Types
  • Blog
  • Media
  • News
  • Research
  • All Topics
  • Carbon Removal
  • Partnerships

Featured Blog

/

Mar 21, 2023

How Carbon Direct is democratizing science-based carbon management

Danan Margason

Danan Margason

Featured Blog

/

Mar 22, 2023

IPCC Report: Carbon Removal is Now Required to Meet Climate Mitigation Targets

Julio Friedmann

Julio Friedmann, PhD

Direct Air Capture (DAC)

All Posts

blog

/

Mar 29, 2023

The Next Key Piece of Climate Legislation? The Farm Bill

Thaddeus Woody

Environmental Policy

blog

/

Mar 22, 2023

IPCC Report: Carbon Removal is Now Required to Meet Climate Mitigation Targets

Julio Friedmann

Julio Friedmann, PhD

Direct Air Capture (DAC)

blog

/

Mar 21, 2023

How Carbon Direct is democratizing science-based carbon management

Danan Margason

Danan Margason

media

/

Mar 21, 2023

Carbon Direct Introduces New Platform to Accelerate Enterprise Decarbonization

blog

/

Mar 10, 2023

The President’s Budget: 10 Major Proposals That Could Shape Our Climate Future

Hadley Tallackson

Environmental Policy

Thaddeus Woody

Environmental Policy

media

/

Mar 7, 2023

Carbon Direct Chief Scientist Dr. Julio Friedmann to Speak at CERAWeek 2023

blog

/

Mar 2, 2023

Scope3 Decarbonizes the Digital Advertising Industry

blog

/

Feb 28, 2023

Ammonia: Today’s Imperative, Tomorrow’s Promise

Tim Bushman

Environmental Science & Policy

Julio Friedmann

Julio Friedmann, PhD

Direct Air Capture (DAC)

blog

/

Feb 13, 2023

From Direct Air Capture to Concrete: How Heirloom and CarbonCure are Kicking off a New Era for Carbon Mineralization

Julio Friedmann

Julio Friedmann, PhD

Direct Air Capture (DAC)

blog

/

Feb 3, 2023

Advances in Nature-based Carbon Removal Solutions

Van Butsic, PhD

Forest Management

blog

/

Jan 26, 2023

5 Key Takeaways From Davos 2023

Nili Gilbert

High-quality carbon offsets preserve tropical rainforests.

blog

/

Jan 19, 2023

Guardian reporting details significant risks with avoided deforestation offsets

Matthew D. Potts

Matthew D. Potts, PhD

Forest Management

blog

/

Dec 22, 2022

Congress is poised to make 10 key investments in decarbonization tech

Sarah Braverman

Environmental Science & Policy

Zara Ahmed, PhD

Environmental Science & Policy

blog

/

Nov 14, 2022

Potts’ Picks - recently published academic papers curated by Carbon Direct's Chief Science Officer, Dr. Matthew Potts

Matthew D. Potts

Matthew D. Potts, PhD

Forest Management

blog

/

Nov 8, 2022

Carbon Direct at COP27

Nili Gilbert

Julio Friedmann

Julio Friedmann, PhD

Direct Air Capture (DAC)

news

/

Nov 7, 2022

UC Berkeley Breakthroughs: "Getting to Carbon Negative"

Rausser College faculty are helping scale markets for carbon capture, storage, and management

External Link

blog

/

Oct 25, 2022

Climate Justice at Carbon Direct: Embedding Equity Into Our Company’s End-to-End Carbon Management Solutions

Jonathan Goldberg

Christian Braneon, PhD

Environmental Science & Policy

news

/

Oct 25, 2022

Apple Calls on Global Supply Chain to Decarbonize by 2030

Apple is working to spur entirely new solutions, including through support for analysis by Carbon Direct identifying pathways for developing sustainable aviation fuels

External Link

news

/

Oct 25, 2022

Protocol: "Carbon Direct Just Hired Its First Head of Climate Justice. Here’s Why That Matters."

The carbon management platform tapped former NASA climate scientist Christian Braneon to ensure carbon removal is done equitably

External Link

blog

/

Oct 11, 2022

Optimism and collaboration prevail at Climate Week NYC 2022 and the Global Clean Energy Action Forum

Sarah Braverman

Environmental Science & Policy

blog

/

Sep 15, 2022

Commentary on the economics of direct air carbon capture

Julio Friedmann

Julio Friedmann, PhD

Direct Air Capture (DAC)

news

/

Aug 26, 2022

Climate Tech VC: Carbon Mission Control

New brand, new software, and new funding for Carbon Direct to expand carbon management

External Link

blog

/

Aug 24, 2022

Carbon Direct Raises $60MM to Expand End-to-End Carbon Management

Jonathan Goldberg

blog

/

Aug 11, 2022

Modeling carbon storage in single-species forests

Matthew D. Potts

Matthew D. Potts, PhD

Forest Management

Jacob Bukoski, PhD

Forest Management

blog

/

Aug 2, 2022

A New Proto-Protocol for Bio-oil Sequestration

Julio Friedmann

Julio Friedmann, PhD

Direct Air Capture (DAC)

blog

/

Jul 11, 2022

Nature-Based and Bioenergy Solutions: Why We Need Both to Achieve Our Climate Goals

Pete Smith, PhD

Soil Carbon

media

/

Jun 16, 2022

The First Movers Coalition and the Future of Carbon Management

blog

/

May 25, 2022

Carbon Direct Joins First Movers Coalition to Support Carbon Removal

blog

/

May 16, 2022

Carbon Direct and Microsoft Release 2022 Update to the Criteria for High-Quality Carbon Dioxide Removal

Matthew D. Potts

Matthew D. Potts, PhD

Forest Management

research

/

May 6, 2022

2022 Commentary on the Voluntary Registry Offsets Database (VROD)

View PDF

External Link

Aerial view of top of green trees changing colors

blog

/

May 6, 2022

Assessing the State of the Voluntary Carbon Market in 2022

Micah Macfarlane

Micah Macfarlane

blog

/

Apr 5, 2022

On the IPCC AR6 WGIII Report: Why Carbon Removal is an Essential Part of Meeting Climate Goals

Julio Friedmann

Julio Friedmann, PhD

Direct Air Capture (DAC)

blog

/

Apr 1, 2022

The Sustainable Carbon Cycles Conference: A Retrospective on the Role of Industrial Carbon Removal Solutions in the EU

Wilfried Maas, PhD

Bioenergy with Carbon Capture and Storage (BECCS)

blog

/

Mar 24, 2022

U.S. Federal Support Increases for Carbon Removal

Sarah Braverman

Environmental Science & Policy

news

/

Mar 11, 2022

Barron's: An Interview with Nili Gilbert

Barron's spoke to Nili Gilbert about why carbon removal is part of the solution to getting the planet to net-zero emissions by 2050.

External Link

blog

/

Feb 28, 2022

Accounting for Short-Term Durability in Carbon Offsetting

Bodie Cabiyo, PhD

Environmental Science & Policy

Alex Dolginow

Alex Dolginow

Forest Management

blog

/

Feb 22, 2022

Dr. Julio Friedmann Testifies Before the Committee on Science, Space, and Technology Energy Subcommittee

Julio Friedmann

Julio Friedmann, PhD

Direct Air Capture (DAC)

blog

/

Feb 7, 2022

How we negated the carbon footprint of our offsite

research

/

Nov 23, 2021

Driving Transportation Decarbonization: Shopify and Carbon Direct White Paper

View PDF

External Link

media

/

Nov 11, 2021

The Crucial Intersection of Climate and Capital

Ted Talk

External Link

media

/

Nov 11, 2021

Carbon Direct COP26 Global Forum on Carbon Management Technologies

Julio Friedmann

Julio Friedmann, PhD

Direct Air Capture (DAC)

blog

/

Mar 7, 2021

Direct air capture is ready for its close-up

Julio Friedmann

Julio Friedmann, PhD

Direct Air Capture (DAC)

blog

/

Mar 2, 2021

Planes, Trains and Automobiles

Tim Bushman

Environmental Science & Policy

Colin McCormick, PhD

Direct Air Capture (DAC)

blog

/

Feb 22, 2021

Responsible Carbon Removal Means Putting Science First

blog

/

Nov 18, 2020

The Seven Stages of Net-Zero Commitments

Julio Friedmann

Julio Friedmann, PhD

Direct Air Capture (DAC)

blog

/

Sep 8, 2020

Offsets, Onsets, and Insets: More is More

Julio Friedmann

Julio Friedmann, PhD

Direct Air Capture (DAC)

Carbon Direct

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Thaddeus Woody

Policy Analyst

Environmental Policy

Before joining Carbon Direct, Thaddeus worked in Washington, DC for more than a decade, focusing on energy, environment, and climate policy. Most recently, he served as Legislative Director for Congressman Marc Veasey where he led the Congressman’s legislative team. He was especially proud to have played a part in building transformative climate legislation like the Inflation Reduction Act (IRA) and the Infrastructure Investment and Jobs Act (IIJA). Prior to joining Congressman Veasey’s office, he worked briefly at the U.S. Department of Energy in the office of Energy Efficiency and Renewable Energy (EERE).

Thaddeus lives with his wife and their 9 year old foxhound mix named Buddy. When he’s not helping Carbon Direct’s clients navigate the ever-changing climate policy space, his favorite thing to do is take his bike out for a long ride.


Publications and Features

blog

/

Mar 29, 2023

The Next Key Piece of Climate Legislation? The Farm Bill

Thaddeus Woody

Environmental Policy

blog

/

Mar 10, 2023

The President’s Budget: 10 Major Proposals That Could Shape Our Climate Future

Hadley Tallackson

Environmental Policy

Thaddeus Woody

Environmental Policy

Hadley Tallackson

Policy Analyst

Environmental Policy

Hadley’s climate action experience spans carbon reduction policy, air quality, and public health. Prior to joining Carbon Direct, she led policy analysis on electrification of buildings, transportation, and industry at the policy think tank Energy Innovation. In this role she conducted research assessing hydrogen’s viability for energy utility applications. Previously, she was a consultant with Ramboll, helping clients with technical assessments for air quality and climate regulations as well as corporate sustainability strategy. At both Energy Innovation and Ramboll, she initiated and led diversity, equity, and inclusion initiatives to support intra-organizational DEI as well as climate justice impact.

Education

B.S., Chemical and Biological Engineering

University of Colorado, Boulder

Publications and Features

blog

/

Mar 10, 2023

The President’s Budget: 10 Major Proposals That Could Shape Our Climate Future

Hadley Tallackson

Environmental Policy

Thaddeus Woody

Environmental Policy

Christian Braneon, PhD

Head of Climate Justice

Environmental Science & Policy + Geospatial Analysis + Climate Justice

Dr. Christian Braneon is Head of Climate Justice at Carbon Direct.

Dr. Braneon leads the integration of climate justice into Carbon Direct’s culture, operations, and services across the carbon management industry.

Background & Bio

Dr. Braneon brings a broad range of experience in climate science and civil engineering as well as environmental and climate justice to Carbon Direct. He co-leads the Environmental Justice and Climate Just Cities Network at Columbia University’s Earth Institute, serves as Co-Chair of the New York City Panel on Climate Change, and sits on the newly formed Center for Climate Solutions’ Advisory Committee, which was established to further New York City’s efforts to respond to the climate crisis.

Prior to joining Carbon Direct, Dr. Braneon served as a climate scientist in the Climate Impacts Group of NASA GISS and as Co-Director of the U.S. Environmental Protection Agency’s inaugural Environmental Justice Academy for community leaders.

Education

PhD, Civil Engineering

Georgia Institute of Technology

MS, Civil Engineering

Georgia Institute of Technology

BS, Civil Engineering

Georgia Institute of Technology

BS, Applied Physics

Morehouse College

Awards

Quantification of Historic and Future Changes in Atlantic Coastal Marshes and Implications for Global Modeling

NASA

Robert H. Goddard Award

AXA Award for Climate Science

Climate Action Plan Award

White House

Publications and Features

blog

/

Oct 25, 2022

Climate Justice at Carbon Direct: Embedding Equity Into Our Company’s End-to-End Carbon Management Solutions

Jonathan Goldberg

Christian Braneon, PhD

Environmental Science & Policy

Zara Ahmed, PhD

Senior Policy & Strategy Manager

Environmental Science & Policy

Dr. Zara Ahmed is a Science Policy and Strategy Manager at Carbon Direct, responsible for policy analysis.

Dr. Ahmed's primary focus is strategic planning, program development, and U.S. policy analysis.

Background & Bio

Prior to working at Carbon Direct, Dr. Ahmed was the Government Affairs and PolicyLead for the COVID-19 Response at the CDC. She rejoined CDC in August 2021 after two years at the Guttmacher Institute as the Associate Director for Federal Issues. Before her time at the Guttmacher Institute, Dr. Ahmed spent 10 years with CDC, including seven years based overseas in Rwanda, Namibia and Haiti as a senior technical advisor, and three years as the Associate Division Director for Policy and Communications in the Division of Global Health Protection at CDC headquarters in Atlanta.

Prior to her time with CDC, Dr. Ahmed worked as a sexual health counselor at an alternative high school in Michigan and as a consultant in Bangladesh on the labor rights of migrant women. Dr. Ahmed has also conducted field research on sex worker rights in Cambodia, health financing in rural Cameroon, and donor coordination of malaria programs in Senegal. She holds a BA in political science from Brown University, MPP and MPH degrees from the University of Michigan, and a DrPH from the University of North Carolina, where she is also an adjunct instructor.

Awards

PhD, Health Leadership and Management

University of North Carolina at Chapel Hill

MPP, MPH

University of Michigan

BA, Political Science

Brown University

Certificate of Appreciation for Extraordinary Effort and Impact

US Embassy, Port-au-Prince (2016)

Center for Global Health Director’s Award for Partnership

CDC (2015)

Certificate of Appreciation for Exceptional Technical Support

US Embassy, Port-au-Prince (2015)

Publications and Features

blog

/

Dec 22, 2022

Congress is poised to make 10 key investments in decarbonization tech

Sarah Braverman

Environmental Science & Policy

Zara Ahmed, PhD

Environmental Science & Policy

Tim Bushman

Senior Science Analyst

Environmental Science & Policy

Tim works with clients to advise them on carbon reduction strategies and high-quality carbon removal projects.

Background & Bio

Tim’s background and expertise is in climate science and policy. His professional experience spans over 10 years in research and analysis roles where he acquired extensive knowledge of the full spectrum of the research process.

Tim has spent the last seven years working in the climate and energy space. Most recently he worked as a Senior Analyst at the Energy Futures Initiative where he conducted research on large-scale carbon management and mitigation strategies for the difficult-to-abate sectors, including carbon dioxide removal from the atmosphere and oceans.

Tim is committed to applying his passion, knowledge, and skills toward the advancement of innovative climate and clean energy solutions.

Education

MA, Climate and Society

Columbia University

MS, Clinical Exercise Physiology

University of Wisconsin, La Crosse

BS, Kinesiology

University of Wisconsin, Eau Claire

Publications and Features

blog

/

Feb 28, 2023

Ammonia: Today’s Imperative, Tomorrow’s Promise

Tim Bushman

Environmental Science & Policy

Julio Friedmann

Julio Friedmann, PhD

Direct Air Capture (DAC)

blog

/

Mar 2, 2021

Planes, Trains and Automobiles

Tim Bushman

Environmental Science & Policy

Colin McCormick, PhD

Direct Air Capture (DAC)

Van Butsic, PhD

Principal Scientist

Forest Management + Geospatial Analysis

Dr. Van Butsic employs geospatial analysis and statistical modeling to improve nature-based carbon removal.

He leverages his expertise in forest science to help clients understand the principles for high-quality carbon removal in the forestry sector. He works closely with Carbon Direct's tech team to integrate science with software.

Background & Bio

Before joining Carbon Direct, Dr. Butsic was an Associate Professor and Cooperative Extension Specialists at UC Berkeley where he combined novel econometric methods with geospatial analysis to understand the causes and consequences of land use policy.

Dr. Butsic has developed methods to look at diverse drivers of land use change including carbon offsets, protected areas, wildfires, agricultural subsidies, war, and the regulation of illicit drugs.

Education

PhD, Forestry

University of Wisconsin

MS, Applied Economics

University of Wisconsin

BS, Economics

Reed College

Awards

Humboldt Research Award

Alexander Von Humboldt Foundation

Publications and Features

blog

/

Feb 3, 2023

Advances in Nature-based Carbon Removal Solutions

Van Butsic, PhD

Forest Management

Wilfried Maas, PhD

Chief Carbon Technology Strategist

Bioenergy with Carbon Capture and Storage (BECCS) + Environmental Science & Policy + Biomass Carbon Removal and Storage (BiCRS) + Hydrogen

Dr. Wilfried Maas supports clients with strategic advice and due diligence on their clean energy transition.

Dr. Wilfried Maas leads Carbon Direct's engagements with the EU Carbon Dioxide Removal initiatives and certifications. He also leads the workgroup on carbon markets.

Background & Bio

Dr. Maas brings expertise to inform investment decisions and provide strategic advisory services to clients. He brings experience from his 32-year energy career at Shell and from his Joint Industry Collaborations on CCS and Climate (IEAGHG, OGCI, ZEP, IOGP, TCM). He has developed decarbonization pathways for “Net Zero Carbon” production and products for different industrial supply chains based on CCS, electrification, and (blue or green) hydrogen and biomass.

Prior to that, Dr. Maas coordinated the technical development of the global portfolio of commercial scale CCS demonstration projects and the organizational CCS capability. He also contributed to external collaborations for the new business development of CCS as one of the decarbonization solutions for a climate-constrained future. In other roles, he led consultancy teams that developed corporate-wide GHG and energy management governance at capital projects; and he was a front-end development manager for CCS projects.

Dr. Maas is the Director of the CCS Knowledge Centre. He holds a PhD in Physical Organic Chemistry from the University of Amsterdam. He is a Chartered Project Professional (ChPP), a Chartered Engineer (CEng) and an IChemE Fellow (FIChemE).

Education

PhD, Physical Organic Chemistry

University of Amsterdam

MSc, Public Administration (Environment)

University of Amsterdam

Publications and Features

blog

/

Apr 1, 2022

The Sustainable Carbon Cycles Conference: A Retrospective on the Role of Industrial Carbon Removal Solutions in the EU

Wilfried Maas, PhD

Bioenergy with Carbon Capture and Storage (BECCS)

Bodie Cabiyo, PhD

Senior Science Analyst

Environmental Science & Policy + Forest Management

Dr. Bodie Cabiyo works with clients on strategy and procurement to find and vet high-quality carbon offsets projects.

He also leads multiple internal efforts focused on principles and guidance to push the market towards high-quality carbon projects.

Background & Bio

Dr. Cabiyo uses interdisciplinary approaches to investigate nature-based solutions to climate change. He has recently completed his PhD in the Energy and Resources Group at UC Berkeley, where he studied how policy and innovative technology can enable carbon-beneficial forest management. This work bridges industrial ecology, forest economics, and forest ecology.

Dr. Cabiyo's modeling work has focused on the role of innovative wood use in reducing carbon emissions, both in California and East Africa. His applied policy work focuses on improving forest carbon offset protocols. The intent of this work is to promote the more credible translation of carbon dioxide removals to a market context.

Education

PhD, Energy and Resources Group

UC Berkeley

MS, Energy and Resources Group

UC Berkeley

BS

Western Washington University

Awards

Achievement Award

Secretary of Energy

NSF Graduate Research Fellow

Graduate Research Fellowship Program

Presidential Scholar

Huxley School of the Environment

Publications and Features

blog

/

Feb 28, 2022

Accounting for Short-Term Durability in Carbon Offsetting

Bodie Cabiyo, PhD

Environmental Science & Policy

Alex Dolginow

Alex Dolginow

Forest Management

Alex Dolginow

Alex Dolginow

Senior Science Analyst

Forest Management

Alex works with clients to advise them on high-quality carbon reduction and removal solutions.

Background & Bio

Alex is an environmental professional with a background in climate change, land use, environmental markets, and modeling. His experience spans science-based research, project management, and strategy.

Prior to joining Carbon Direct, Alex ran his own independent consulting group, Dolginow Consulting, where he advised clients on environmental issues. His projects have included helping to create a greenhouse gas emissions model and advising on philanthropic grantmaking to slow deforestation.

Education

MS, Energy and Resources Group

UC Berkeley

BA

Harvard University

Publications and Features

blog

/

Feb 28, 2022

Accounting for Short-Term Durability in Carbon Offsetting

Bodie Cabiyo, PhD

Environmental Science & Policy

Alex Dolginow

Alex Dolginow

Forest Management

Micah Macfarlane

Micah Macfarlane

Vice President, Head of Commercialization

Micah Macfarlane leads Carbon Direct’s commercial teams, scaling high quality solutions for carbon management.

Specifically, Micah helps clients engage in the carbon market to secure, grow and integrate the highest quality carbon management solutions into their climate plans and businesses.

Background & Bio

Over the course of his career, Micah has structured and negotiated >$2B in deals for supply creation and built supply deals and rollouts in over 90 countries.


Prior to joining Carbon Direct, Micah worked as Principal in Energy Private Equity with the SUN Group leading renewables, EV and alternative fuel investments. Micah also spent a decade developing Advance Market Commitments, public/private partnerships, and investment structures for vaccines and other medical products – leading programs with the Gates Foundation Strategic Investment Fund, the Asian Development Bank, and the Clinton Health Access Initiative.

Education

MBA

Harvard Business School

BA

Middlebury

Awards

Horace W. Goldsmith Fellow

John H. McArthur Fellow

Publications and Features

Aerial view of top of green trees changing colors

blog

/

May 6, 2022

Assessing the State of the Voluntary Carbon Market in 2022

Micah Macfarlane

Micah Macfarlane

Jacob Bukoski, PhD

Science Advisor

Forest Management

Dr. Jacob Bukoski is a Science Advisor at Carbon Direct for forest management.

Background & Bio

Dr. Bukoski's research broadly focuses on the conservation, management, and restoration of forests globally. Through his research, he has been fortunate enough to work in forests across the globe - including Thailand, Vietnam, Vanuatu, Brazil, California, and New England.

Dr. Bukoski completed his Ph.D. at the Department of Environmental Science, Policy, and Management at the University of California, Berkeley, and his M.Sc. in Forest Science at Yale University’s School of Forestry. He also holds a B.A. in Environmental Studies from the University of North Carolina at Chapel Hill. Dr. Bukoski is also currently an Associate Editor at the Journal of Sustainable Forestry.

Education

PhD, Environmental Science, Policy, and Management

University of California, Berkeley

MSc, Forest Science

Yale School of the Environment

BA, Environmental Studies

University of North Carolina at Chapel Hill

Publications and Features

blog

/

Aug 11, 2022

Modeling carbon storage in single-species forests

Matthew D. Potts

Matthew D. Potts, PhD

Forest Management

Jacob Bukoski, PhD

Forest Management

Nili Gilbert

Vice Chairwoman

Nili Gilbert, CFA, CAIA, is the Vice Chairwoman of Carbon Direct.

Background & Bio

Ms. Gilbert has a background in investment management and is a leader in the international climate community. Ms. Gilbert is the Chairwoman of the Investment Committees of both the David Rockefeller Fund and the Synergos Institute, and she is a Senior Advisor at Boston Consulting Group (BCG). Ms. Gilbert is the Chair of the Glasgow Financial Alliance for Net Zero Advisory Panel as well as a member of its CEO & Principals Leadership Group. Ms. Gilbert is the Chair of U.S. Policy for the United Nations-convened Net Zero Asset Owner Alliance. Previously, she served as a member of the State of California’s Climate-Related Financial Risk Advisory Group and the Social Mission Board of Seventh Generation, a wholly-owned subsidiary of Unilever. She was also previously Co-Founder and Portfolio Manager of Matarin Capital, which became one of the larger women-owned asset managers in the US. Prior to Matarin, Ms. Gilbert was a Senior Director and Senior Quantitative Analyst at Invesco. Ms. Gilbert is a permanent member of both the Council on Foreign Relations and the Economic Club of New York, where she sits on the Membership Committee. Ms. Gilbert holds an MBA from Columbia Business School and a BA in a Special Concentration in Economics & Social Studies from Harvard University.




Education

BA

Harvard University

MBA

Columbia Business School

Awards

Young Global Leader

World Economic Forum

TopVoice in Finance

LinkedIn

Entrepreneur of the Year

National Association of Securities Professionals

“One to Watch”

Bloomberg BusinessWeek

Member

Council on Foreign Relations

Member

Economic Club of New York

Publications and Features

blog

/

Jan 26, 2023

5 Key Takeaways From Davos 2023

Nili Gilbert

blog

/

Nov 8, 2022

Carbon Direct at COP27

Nili Gilbert

Julio Friedmann

Julio Friedmann, PhD

Direct Air Capture (DAC)

Matthew D. Potts

Matthew D. Potts, PhD

Chief Science Officer

Forest Management + Biodiversity

Dr. Matthew Potts leads Carbon Direct’s international science team in their work on decarbonizing the global economy.

Specifically, Dr. Potts helps clients assess high quality carbon removal from managed landscapes and works to ensure climate actions are just and equitable. He also works closely with Carbon Direct’s technology team to integrate science, software and product.

Background & Bio

Dr. Potts draws on his interdisciplinary background with formal training in mathematics, ecology, and economics to inform his work in nature and community based climate solutions.

Dr. Potts has over two decades of experience in resource management issues in low- and middle-income countries. Though currently on leave from UC Berkeley, this expertise supports his work as the S.J. Hall Professor in Forest Economics at the Department of Environmental Science, Policy, & Management and as the Associate Director for Sustainable Development, Blum Center for Developing Economies, where he leads an interdisciplinary lab that focuses on the co-production by human and natural systems of ecosystem services and natural pathways for carbon sequestration.

Dr. Potts recently served as a coordinating lead author on the Intergovernmental Platform on Biodiversity and Ecosystem Services Land Degradation and Restoration Assessment.

Education

Ph.D. Applied Mathematics 2001

Harvard University

A.M. Applied Mathematics 1999

Harvard University

B.S. Mathematics 1996

University of Michigan

Awards

NRT-AI: Digital Transformation of Development (DToD), $3,000,000 (2021-2026)

US National Science Foundation

INCLUDES Alliance: Broadening Career Pathways in Food, Energy, and Water Systems with and within Native American Communities (Native FEWS Alliance), $7,071,915 (2021-2026)

US National Science Foundation

Coordinating Lead Author, Intergovernmental Science-Policy Platform on Biodiversity and Ecosystem Services, Land Degradation and Restoration Assessment (2015-2018)

Publications and Features

High-quality carbon offsets preserve tropical rainforests.

blog

/

Jan 19, 2023

Guardian reporting details significant risks with avoided deforestation offsets

Matthew D. Potts

Matthew D. Potts, PhD

Forest Management

blog

/

Nov 14, 2022

Potts’ Picks - recently published academic papers curated by Carbon Direct's Chief Science Officer, Dr. Matthew Potts

Matthew D. Potts

Matthew D. Potts, PhD

Forest Management

blog

/

Aug 11, 2022

Modeling carbon storage in single-species forests

Matthew D. Potts

Matthew D. Potts, PhD

Forest Management

Jacob Bukoski, PhD

Forest Management

blog

/

May 16, 2022

Carbon Direct and Microsoft Release 2022 Update to the Criteria for High-Quality Carbon Dioxide Removal

Matthew D. Potts

Matthew D. Potts, PhD

Forest Management

Danan Margason

Danan Margason

Chief Product Officer

Danan leads Carbon Direct’s technology and commercial teams, working with leading companies to implement carbon management at scale.

Background & Bio

Danan focuses on building diverse teams that have a strong combination of technical and commercial awareness. He values direct communication, build-first mentalities, and making progress each day.

Danan has over 10 years of software experience leading product, commercial, and operations functions. Prior to launching Carbon Direct’s software efforts, he led Booking.com’s search and content platforms, sold Tune.com after building it into a 400-person global martech leader, and rowed with the U.S. National Team.

Danan is also a licensed attorney, and uses his legal education to help navigate the global climate policy landscape. As a lifelong skier, hiker, and traveler, Danan sees the effects of climate change daily. He is incredibly passionate about leveraging software to solve physical problems, and sees no better opportunity to do that than in climate tech.

Education

B.A. Philosophy & Political Science

Rutgers University

J.D.

University of Washington School of Law

Publications and Features

blog

/

Mar 21, 2023

How Carbon Direct is democratizing science-based carbon management

Danan Margason

Danan Margason

Pete Smith, PhD

Science Advisor

Soil Carbon

Dr. Pete Smith is a Science Advisor for soil carbon.

His main areas of expertise are in modeling greenhouse gas / carbon mitigation, ecosystem service trade-offs, biological carbon sequestration, global food systems modeling, and greenhouse gas removal technologies.

Background & Bio

Dr. Smith is Professor of Soils & Global Change at the University of Aberdeen and Science Director of Scotland’s Centre of Expertise on Climate Change. After obtaining a PhD in 1991, Dr. Smith worked as a Higher- then Senior-Scientific Officer at the MAFF Central Science Laboratory until 1994. He then worked as a Band 6 and Band 5 Senior Research Scientist at Rothamsted Research before joining the University of Aberdeen as a Senior Lecturer in 2001.

Dr. Smith became a Reader in 2003, and Professor of Soils & Global Change in 2005. His main areas of expertise are in modeling greenhouse gas / carbon mitigation, bioenergy, biological carbon sequestration, global food systems modeling and greenhouse gas removal technologies.

Dr. Smith is co-leader with Prof Jo Smith of the Environmental Modelling Group (2 Academic staff, 2 Senior Research Fellows, 15 Post-docs, 12 PhDs). He is also Science Director of Scotland's Climate Change Centre of Expertise, and was Director of Food Systems of the Scottish Food Security Alliance-Crops, and Theme Leader of the University-wide theme, Environment and Food Security, until 2015. He is editor for Global Change Biology and Global Change Biology Bioenergy.

Education

PhD

Awards

Fellow

The Royal Society of Biology

Wolfson Research Merit Award

The Royal Society

Fellow

Institute of Soil Scientists

Fellow

Royal Society of Edinburgh

Publications and Features

blog

/

Jul 11, 2022

Nature-Based and Bioenergy Solutions: Why We Need Both to Achieve Our Climate Goals

Pete Smith, PhD

Soil Carbon

Colin McCormick, PhD

Chief Innovation Officer

Direct Air Capture (DAC) + Carbon Mineralization + Hydrogen

Dr. Colin McCormick provides science and technology expertise across a wide range of engineered carbon removal methods and industrial decarbonization sectors.

He also supports Carbon Direct’s work in remote sensing, life-cycle analysis, and carbon removal policy analysis.

Background & Bio

Dr. Colin McCormick previously served as the Senior Advisor for R&D at the US Department of Energy where he helped oversee the full applied energy research portfolio, and as a Professional Staff Member for the House Science & Technology Committee. Prior to this he conducted research in applied quantum optics and atomic physics at UC Berkeley and NIST. He is an Adjunct Professor in the Science, Technology and International Affairs program, Walsh School of Foreign Service at Georgetown University.

Education

PhD, Physics

UC Berkeley

MA, Physics

UC Berkeley

MA, Astrophysics

Cambridge University

BA, English and Physics

Williams College

Awards

Secretary of Energy Achievement Award

Getting to Neutral report (2021)

Publications and Features

blog

/

Mar 2, 2021

Planes, Trains and Automobiles

Tim Bushman

Environmental Science & Policy

Colin McCormick, PhD

Direct Air Capture (DAC)

Sarah Braverman

Policy Associate

Environmental Science & Policy

Sarah Braverman brings her passion for and knowledge of climate mitigation strategies to her role as Client Project Manager.

She worked for several years in the environmental nonprofit sector, both domestically and internationally, in a variety of capacities, including project management and external partnership development. During this time, she visited 40 US states and 26 countries.

Background & Bio

She recently completed a Master of Public Administration with a concentration in Environmental Science and Policy from Columbia University’s School of International and Public Affairs. While completing her graduate degree, she worked as a Student Research Officer for the Carbon Management Research Initiative at Columbia’s Center on Global Energy Policy. For her capstone with the Natural Resources Defense Council, she managed a team of graduate consultants in their endeavor to develop policy recommendations for managing HFC emissions.

Education

Master of Public Administration

Columbia University’s School of International and Public Affairs

Publications and Features

blog

/

Dec 22, 2022

Congress is poised to make 10 key investments in decarbonization tech

Sarah Braverman

Environmental Science & Policy

Zara Ahmed, PhD

Environmental Science & Policy

blog

/

Oct 11, 2022

Optimism and collaboration prevail at Climate Week NYC 2022 and the Global Clean Energy Action Forum

Sarah Braverman

Environmental Science & Policy

blog

/

Mar 24, 2022

U.S. Federal Support Increases for Carbon Removal

Sarah Braverman

Environmental Science & Policy

Jonathan Goldberg

CEO + Founder

Jon is the Founder and CEO of Carbon Direct, scaling carbon management into a global industry to combat climate change through science and software.

Background & Bio

Jon has over 15 years of experience in energy investing and project finance. Prior to launching Carbon Direct, he was the Founder and Chief Investment Officer of BBL Commodities, a commodity hedge fund. Jon started his career at J. Aron, the commodities division of Goldman Sachs where he managed a large proprietary trading book across global macro markets with an emphasis on commodities. Jon was then a partner at Glencore, managing the firm’s US derivative business prior to its IPO.

Jon's focus on climate change and negative emissions extends to his work at Columbia University where he sits on the board of the Center on Global Energy Policy. He has been a lecturer on energy issues at the university and helps steer the Carbon Dioxide Management program. He is also an advisor to Lawrence Livermore National Lab on negative emissions.

Education

BA, Economics

Yale University

Awards

Board Member

Center on Global Energy Policy at Columbia University

Publications and Features

blog

/

Oct 25, 2022

Climate Justice at Carbon Direct: Embedding Equity Into Our Company’s End-to-End Carbon Management Solutions

Jonathan Goldberg

Christian Braneon, PhD

Environmental Science & Policy

blog

/

Aug 24, 2022

Carbon Direct Raises $60MM to Expand End-to-End Carbon Management

Jonathan Goldberg

Julio Friedmann

Julio Friedmann, PhD

Chief Scientist

Direct Air Capture (DAC) + Hydrogen + Biofuel

Dr. Julio Friedmann is Chief Scientist at Carbon Direct.

He works directly with clients, the Science team, and the leadership of Carbon Direct to solve major technical challenges around carbon management and CO2 removal.

Background & Bio

Dr. Friedmann recently served as Principal Deputy Assistant Secretary for the Office of Fossil Energy at the Department of Energy where he was responsible for DOE’s R&D program in advanced fossil energy systems, carbon capture, and storage (CCS), CO2 utilization, and clean coal deployment. More recently, he was a Senior Research Scholar at the Center on Global Energy Policy at Columbia. He has held positions at Lawrence Livermore National Laboratory, including Chief Energy Technologist.

Dr. Friedmann is one of the most widely known and authoritative experts in the U.S. on carbon removal (CO2 drawdown from the air and oceans), CO2 conversion and use (carbon-to-value), hydrogen, industrial decarbonization, and carbon capture and sequestration.

Education

Ph.D. in Geology

University of Southern California

MS, Geology

Massachusetts Institute of Technology (MIT)

BS, Music

Massachusetts Institute of Technology (MIT)

Awards

Greenman award (Lifetime achievement in CCS)

International Energy Agency: IEA

Publications and Features

blog

/

Mar 22, 2023

IPCC Report: Carbon Removal is Now Required to Meet Climate Mitigation Targets

Julio Friedmann

Julio Friedmann, PhD

Direct Air Capture (DAC)

blog

/

Feb 28, 2023

Ammonia: Today’s Imperative, Tomorrow’s Promise

Tim Bushman

Environmental Science & Policy

Julio Friedmann

Julio Friedmann, PhD

Direct Air Capture (DAC)

blog

/

Feb 13, 2023

From Direct Air Capture to Concrete: How Heirloom and CarbonCure are Kicking off a New Era for Carbon Mineralization

Julio Friedmann

Julio Friedmann, PhD

Direct Air Capture (DAC)

blog

/

Nov 8, 2022

Carbon Direct at COP27

Nili Gilbert

Julio Friedmann

Julio Friedmann, PhD

Direct Air Capture (DAC)

blog

/

Sep 15, 2022

Commentary on the economics of direct air carbon capture

Julio Friedmann

Julio Friedmann, PhD

Direct Air Capture (DAC)

blog

/

Aug 2, 2022

A New Proto-Protocol for Bio-oil Sequestration

Julio Friedmann

Julio Friedmann, PhD

Direct Air Capture (DAC)

blog

/

Apr 5, 2022

On the IPCC AR6 WGIII Report: Why Carbon Removal is an Essential Part of Meeting Climate Goals

Julio Friedmann

Julio Friedmann, PhD

Direct Air Capture (DAC)

blog

/

Feb 22, 2022

Dr. Julio Friedmann Testifies Before the Committee on Science, Space, and Technology Energy Subcommittee

Julio Friedmann

Julio Friedmann, PhD

Direct Air Capture (DAC)

media

/

Nov 11, 2021

Carbon Direct COP26 Global Forum on Carbon Management Technologies

Julio Friedmann

Julio Friedmann, PhD

Direct Air Capture (DAC)

blog

/

Mar 7, 2021

Direct air capture is ready for its close-up

Julio Friedmann

Julio Friedmann, PhD

Direct Air Capture (DAC)

blog

/

Nov 18, 2020

The Seven Stages of Net-Zero Commitments

Julio Friedmann

Julio Friedmann, PhD

Direct Air Capture (DAC)

blog

/

Sep 8, 2020

Offsets, Onsets, and Insets: More is More

Julio Friedmann

Julio Friedmann, PhD

Direct Air Capture (DAC)

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