The AI boom meets an industrial reality

As the market for AI infrastructure expands, data center construction is accelerating—and with it, demand for concrete, one of the most carbon-intensive materials in the built environment. For both builders and material suppliers, the embodied carbon of cement and concrete is under a microscope due to its significant climate impact. Hyperscalers, like Microsoft and Meta, have 2030 targets that far outpace the concrete industry’s readiness to provide near-term low-emissions materials. 

This piece explores why cement and concrete decarbonization is so challenging and how credible, high-quality EACs can help bridge the ambition gap. 

Cement and concrete: An important distinction 

These two terms are often used interchangeably, but they are not the same—and the distinction matters for decarbonization strategy. Cement is the reactive ingredient in concrete, acting like an egg in a cake batter. Concrete itself is a blend of cement, aggregates (like sand and gravel), and water (the batter overall). While concrete is widely used and often seen as the emissions culprit, it is actually cement—just 15% of the mix by volume—that is responsible for more than 80% of concrete’s lifecycle carbon emissions. 

Why is concrete so hard to decarbonize?

Concrete is the second most-used material on Earth after water. Despite emitting only ~0.13 kg of CO₂ per kilogram, its sheer scale gives it an outsized climate impact—contributing around 8% of global CO₂ emissions. Yet decarbonization has been slow, held back by technical, structural, and accounting challenges across a complex supply chain. 

The supply chain behind concrete’s carbon footprint

To understand why decarbonizing concrete is so difficult, it’s essential to understand how it’s made and what drives its emissions. Three factors explain much of the difficulty: 

• Cement is made in an emissions-intensive process. Cement is produced by heating limestone to extreme temperatures (~1450 °C) to create clinker, a reactive material that binds sand and aggregates into concrete. This energy and carbon-intensive process is where the majority of the emissions occur. 

• Concrete is made to order. Concrete is a blend of cement, aggregate, and water. It is made to order at local batch plants and poured on-site or used in precast molds, with mix designs tailored to specific compressive strength and durability requirements. 

• The supply chain is decentralized and performance-driven. Because concrete mixtures must meet application-specific performance requirements, low-carbon innovations are limited to those that do not decrease product quality and performance at any point in the value chain. 

This layered supply chain, from kiln to batch plant to job site, means decarbonization strategies must be compatible with local infrastructure, material availability, and performance needs. There is no single lever to pull. 

Clinker is the main emissions driver

Clinker production alone accounts for the majority of cement’s emissions, due to the chemical process (calcination) that converts limestone into lime and releases CO2. Not only does calcination directly produce CO2, but the combustion of fossil fuels used to heat the kiln adds to the emissions of the overall process. 

Low-carbon concrete technology: Invented, not yet deployed

Several promising technologies are in development to address cement and concrete emissions, including: 

• Carbon Capture and Storage (CCS): CCS can be retrofitted to capture the fuel and process emissions from clinker production, delivering nearly complete decarbonization of the cement manufacturing process. CCS can be combined with electrification or fuel switching to deliver deeper decarbonization

• Supplementary cementitous materials (SCMs): SCMs  offer two key benefits: they can partially replace conventional cement in concrete mixtures, and certain SCMs react with CO₂ from industrial or atmospheric sources to enable durable carbon storage.

• Electrification: Electrifying kiln heating systems can reduce emissions from fossil fuel combustion during clinker production. When powered by low-carbon electricity, this approach lowers the carbon intensity of cement manufacturing while maintaining the high temperatures required for clinker formation.

• Fuel switching: Natural gas, biomass, and renewable natural gas are low carbon-intensity fuels that can replace the higher-emitting coal and refuse derived fuel  that usually drive the clinker production process. Unlike electrification, some alternative fuels can be used as 'drop-in' replacements in existing equipment. 

• Synthetic and recycled aggregates: Alternatives to traditional gravel and crushed stone, made from waste materials or industrial byproducts, which can lower emissions and reduce resource extraction.

• CO2 curing: A process where concrete is cured with captured CO2 instead of air, helping lock carbon into the material and partially offsetting upstream process emissions.

Each solution faces deployment challenges, from raw material availability and geographic constraints to cost, performance certification, and integration with legacy infrastructure. 

Few decarbonization strategies have reached industrial scale today, but these strategies are being piloted and demonstrated, and given targeted support, some have the potential to significantly decarbonize the future of the industry. 

The gap between targets and real market capacity

Hyperscalers, utilities, real estate developers, and other large organizations with ambitious scope 3 targets are looking to significantly reduce the embodied carbon throughout their supply chain. However, the current supply of deeply decarbonized cement and concrete is insufficient to support these targets through direct procurement alone; the low-carbon material simply does not exist at the required volume or in the right geographies. In some cases, pilot plants produce too little material to meet large-scale demand, while projects capable of larger volumes may not yet be located in regions where interested buyers are concentrated.

In this context, EACs offer a flexible mechanism to fund innovation and bridge the gap. By unbundling climate attributes from physical materials, near-term obstacles, such as geographic availability, can be overcome while channeling capital toward scalable and catalytic solutions. 

When backed by rigorous life cycle assessments and high-quality, transparent traceability standards, EACs can provide the financial bridge for truly innovative suppliers to invest in the capital solutions required to decarbonize cement and concrete. EACs can serve a catalytic role to support scalable strategies and help ensure that first-of-a-kind facilities are built, and direct procurement of low-carbon concrete is increasingly feasible in the years to come.

How environmental attribute certificates work in cement and concrete markets

EACs translate emissions reductions from low-carbon cement and concrete production into climate attributes that can be purchased separately from the physical material. Instead of requiring buyers to procure low-carbon concrete directly from a specific supplier site, EACs allow the climate benefit associated with that production to be transacted independently through a book and claim model.

In practice, a producer implements a verified emissions reduction intervention, such as reducing clinker content through supplementary cementitious materials, installing carbon capture at a kiln, or deploying alternative cement chemistries. The resulting emissions reductions are quantified through life cycle assessment and product-level disclosures such as Environmental Product Declarations. Verified reductions can then be converted into certificates representing the climate benefit of that lower-emissions production.

Buyers can purchase these certificates to support the deployment of low-carbon cement and concrete technologies while making progress toward embodied carbon reduction targets. In this way, EACs provide an early demand signal and a revenue stream that can help producers finance capital-intensive decarbonization investments across the cement and concrete supply chain.

What this means for suppliers and buyers

Whether you are procuring concrete or producing it, EACs are only one part of a broader decarbonization strategy. Navigating this space requires decisions at the intersection of technical feasibility, GHG accounting, and capital strategy. Key considerations include: 

• GHG accounting and reportability: Life cycle assessments, Environmental Product Declarations, and other product-level attributes must be tracked and transacted with high integrity. Buyers should report their EAC activities responsibly, especially in the current absence of formal standards and guidance.

• Procurement alignment: EAC buyers must ensure purchased certificates reflect equivalent performance grade materials to what was directly procured for structural applications.

• Monetization pathways: Book and claim EAC models offer producers a way to fund capital-intensive decarbonization upgrades while giving buyers a credible way to meet interim scope 3 goals. EAC transactions can take many forms and should be designed thoughtfully to minimize risks such as double counting.

How Carbon Direct can help decarbonize cement and concrete 

Decarbonizing cement and concrete is both a technical and a strategic challenge. Carbon Direct brings integrated expertise across geochemistry, life cycle assessment, carbon accounting, and industrial decarbonization strategy to help buyers and producers navigate the complex path to decarbonization. Carbon Direct works directly with producers developing low-carbon cement and concrete technologies and with global buyers seeking credible pathways to address embodied emissions in construction. Our team combines industrial decarbonization engineering, geochemical expertise, and carbon accounting to evaluate emerging EAC frameworks and ensure they deliver real climate impact.

• EAC advisory for buyers: Carbon Direct helps buyers procure high-quality EACs through criteria development and in-depth technical diligence of EAC offerings across a range of low-carbon commodities, supporting purchased certificates that reflect genuine, verifiable climate impact. 

• EAC advisory for suppliers: Carbon Directs helps producers design high-quality EAC interventions and assess potential EAC claims throughout the supply chain, informed by technical assessment, book and claim systems, and market landscaping.

• For both: Carbon Direct’s levelized cost of carbon abatement tooling provides custom modeling to assess tradeoffs across cement and concrete decarbonization pathways, helping ensure that every dollar of climate spend goes further. 

Ready to move from ambition to action? Contact us to explore how we can support your cement and concrete decarbonization strategy.