Why Carbon Direct?




Cindy Yiu

Director of Product and Solutions Marketing

Cindy is the Director of Product and Solutions Marketing, focusing on developing client-centered go-to-market strategies for Carbon Direct’s offerings.

Cindy is passionate in fostering transformative change by embedding sustainability in business models, cultivating multi-stakeholder collaboration, and building consensus within organizations. Throughout her career, Cindy has collaborated with some of the world's largest corporations, spearheading climate actions while creating long-term positive value and impact within organizations.

Prior to joining Carbon Direct, Cindy served as the Director of Strategy at veritree, a mission-driven startup empowering businesses to integrate verified nature-based solutions into their business models while providing a unique digital experience to amplify their impacts.


MSc, Environment and Climate Change, University of Liverpool

BSc, Biological Sciences, University of Liverpool