Lulu LaViolette
Offtake Strategist
Lulu LaViolette is an Offtake Strategist at Carbon Direct, where she works with carbon removal buyers to structure long-term offtake agreements and support near-term carbon credit purchases.
Background & Bio
Previously, Lulu was on the Origination Team at Catona Climate, where she sourced nature-based carbon removal projects for investment and commercialization. She also collaborated with corporate partners on multi-year offtake planning and portfolio construction.
Earlier in her career, Lulu worked at the Climate Action Reserve, supporting the California Compliance Market and contributing to the development of voluntary protocols for forestry and super pollutants. She also gained strategic experience at Rivian Automotive, where she focused on operational efficiency initiatives within the electric vehicle sector.
Across her seven years in carbon markets, Lulu has built expertise across compliance and voluntary mechanisms, carbon procurement strategy, and securing commercial partnerships. She brings a strategic lens to carbon market engagement, bridging technical due diligence with market-building efforts to scale high-integrity climate solutions.
Education
MBA, Sustainable Finance
USC
BA, Political Economy and Climate Policy
U.C. Berkeley